The appearance of a cigarette has for too long remained the same: a long, drab-looking, cylindrical item. There is no way of enhancing the appearance of a cigarette other than placing a thin gold or silver band around the filter. But the filter will also be discarded after the cigarette has been smoked. For some youngsters who still have a sense of decency and shame, they still regard smoking as a vice. They will hide the cigarette behind their back or maybe even drop it into their pockets hurriedly without stamping it out, when their parents or an elderly person walks by! Smoking also leaves a bad odour on ones clothes, in the air, and the lips and teeth of a smoker is spoilt over the years.
There must be a way to make such a major health-hazard like smoking look more glamorous and attractive. If the hookah industry could do it, why can’t the cigarette industry also do it? Scientifically, smoking unfiltered tobacco through a hookah pipe is more dangerous than smoking a cigarette with a filter, but if you mould the hookah device into a soccer ball, an airplane, the Eiffel tower or any object that takes your mind away from the suicidal act of inhaling poison, then you can call the bluff. The drug industry has evolved, the pipe industry has evolved and the hookah industry has also evolved, but not the cigarette industry. And cigarettes have paid a heavy price for its inability of not becoming more fashionable and more presentable soon enough.
But now that’s all in the past. Smoking has just become more fashionable, more dangerous, and more profitable. It’s now a mini-hookah in the pocket, just more stylish, elegant, petite and pleasant. You can now smoke an e-cig in front of your father and say: “Dad, don’t stress. It’s just harmless vapours. Look, it even smells like the strawberry and cream dessert we had after supper last night!” We have not only desensitized ourselves to the immense health hazards of smoking, but we have actually made the act of poisoning ourselves seem fashionable, cool and attractive.
E-cigarettes have become so popular that as 2014 drew to a close, the Oxford Dictionary announced that its “Word of the Year” would be VAPE. Other words, most of which were associated with sin and evil, were also up for grabs. These were BAE (an expression of lustfor one’s illicit romantic partner), BUDTENDER (a salesman in a cannabis/dagga shop), NORMCORE (a trend in which unfashionable clothing is worn as a deliberate fashion statement) and SLACKTIVISM (actions performed via the internet in support of a political or social cause, but requiring no involvement, e.g. signing an online petition to stop the genocide in Burma, but doing nothing else). The word “Vape” was the winner.
Vape originated as an abbreviation of vapour or vaporize. The verb means ‘to inhale and exhale the vapour produced by an electronic cigarette or similar device.’ Although e-cigarettes was commercially introduced in 2009, usage of the word Vape peaked in April 2014 when it was used 300 times more worldwide than the year before. We now have a whole list of related words: vape lounge, vapefluid, vape juice, e-juice, carto, and vaporium. As vaping has become a multi-million rand industry, did everyone suddenly become more health conscious or fashion conscious?
Electronic cigarettes are battery-operated devices that resemble traditional cigarettes; instead of tobacco, they generally contain cartridges filled with nicotine and other chemicals. When the e-cigarette is used, the liquid chemicals in the cartridge are turned into a vapor or steam that is inhaled by the smoker. They have been marketed as a safe alternative to tobacco, or for those who wish to quit smoking. But is this really the case?
So far, evidence suggests that e-cigarettes may be a little safer than regular cigarettes. The biggest danger from tobacco is the smoke, and e-cigarettes don’t burn. However, is this “little safer” argument sufficient to categories it as harmless? Is drinking a little poison better than drinking a lot? Poison is poison, the only difference is that in this instance, you will be paying a little more to let yourself suffer and die a little slower.
The e-cig, as fancy as it may look, is still harmful and defeats the purpose. Here’s why:
Lastly, it must be known that among all of the alternative tobacco products, e-cigarettes are the least regulated. They have no warning labels and can be sold to people of any age. People with cancer or those who want to quit smoking should rather use approved methods. Islamically, if any device is shown to even contain slight harm, it will be forbidden. Drinking 100 mls of urine, instead of 1000 mls, doesn’t change the fact that the urine has now become acceptable. Urine is urine, and nicotine is nicotine.